david carson. iconoclast. speaks of legibility and communication. not to confuse the two. difficulty of simple and clean and powerful vs simple and clean and boring.
i think he's talking about energy, energizing the image, energizing the text, energizing the layout, concrete poetry, the medium is the message.
he speaks of emotion, of interpretation. these are very different than illustration. emotion. he wants to make a connection with the viewer/reader. connect through emotion, emotional memory. trigger some sense beyond the rational, the intellect.
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